Companies that specialize in nonprofits
Cheap and simple
The cheapest and simplest way to receive donations is to use a service such as Amazon's
Simple Pay Donations
that collects the money on their site. They give you a "click to
give" button to put on your website, which takes a donor to Amazon's website, where he uses Amazon's regular payment forms to make his donation. The visitor can use whatever credit card he usually uses to buy stuff on Amazon. American Express has a version for Amex card owners. For Amex, your charity needs to be listed in Guidestar's database as an eligible recipient.
is a credit card processing company that provides buttons like PayPal's. They accept payments from all major credit cards.
Fees are lower than sites that are more intimately linked to your own website.
Setup is simple, since the donor information is all gathered on their site.
In the case of Amazon, giving is quick and painless for those who are already Amazon
You may not be able to access information about the donor. The donor can elect to share her
info, but that sharing is voluntary, and in the hands of the donor.
Companies That Let You Keep Your Donor Information
Network for Good
If your are a large U.S. 501c3 with a tax id number, about $100 a month and 3% will let you collect through Network for Good.
(aka Free Money)
This is a real win/win. A shopper signs up at an affinity site such as
frequently getting coupons or discounts as a signing bonus. When he buys something
online, part of the purchase price goes to the organization he designates. For the
organization, this is free money. The only effort on the organization's part is asking
their supporters, both online and in the real world, to patronize the affinity site's
has jumped into the ring with their Smile program. They contribute a small amount to the charity of the customer's choice each time they make a purchase.
If you can get your supporters to use their search engine and their shopping site,
they'll chip in part of their profits to your organization.
More Sources of Free Money
Sell your own stuff
you to set up a store selling your own logo'd merchandise at absolutely no cost.
Not only will you make a bit of money on each item sold, the people wearing
your items will be giving you free advertising. CafePress takes care
of all manufacturing, order tracking and shipping. All you have to do
is design the items and collect the money.
Sell other people's stuff
Reader's Digest lets you sell magazines online through their
site. You can ask your supporters to help
you by purchasing or extending their subscriptions through you. No cost to sign up.
A Few Discreet Ads
You can put small Google ads on your site.
You get a few cents each time someone clicks on their ad.
For more information see Monetize your website
Other Helpful Websites
For more information on fundraising on the internet, try these sites:
The Nonprofit Matrix
is a free directory of hundreds of websites serving nonprofits, charities and causes.
Articles and online community for